Lizzie Grosso Media
Content Creation
I specialize in end-to-end content creation, developing impactful strategies that drive real results. I've worked with artists, B2B companies, nonprofits, and design agencies, crafting content that increases brand visibility, engagement, and conversions.
​
From concept to execution, I handle strategy, scripting, visuals, filming, photography, and posting. My campaigns have boosted social media impressions, grown follower counts, and driven donations for nonprofits.
Whether it’s storytelling for a brand, video production, or digital campaigns, I create content that delivers measurable impact through storytelling, video production, and digital campaigns.
​
Take a look at some of my projects here.
Interview with CEO + Founder
For this interview-style video, I developed the content strategy, filmed, and edited a recap of the KANZEN DESIGN team reunion in Barcelona, featuring insights from the Founder & CEO. The video highlights company culture, global collaboration, and our commitment to continuous improvement—reinforcing client confidence in our services. Distributed via LinkedIn and email newsletters, this content strengthened KANZEN"s brand image, engagement, and client relationships, positioning the company as a leader in remote teamwork and innovation.
B2B Social Media Strategy for LinkedIn Carousel
The carousel post is designed to educate and engage KANZEN DESIGN’s target buyer personas—consultants and business professionals—by addressing their pain points. Each slide highlights a common mistake, explains why it’s ineffective, and offers a solution. The final slide presents KANZEN DESIGN as the expert solution, reinforcing how our services streamline presentation design, storytelling, and visual impact. A strong CTA (Call-to-Action) at the end encourages readers to book a consultation or explore our resources.
B2B Social Media Strategy for LinkedIn Carousel
For this LinkedIn carousel, I crafted the copy, content, and strategy, collaborating with a designer to align visuals with KANZEN DESIGN’s brand identity. This post educates consultants on common presentation mistakes, why DIY design falls short, and how professional design can enhance client acquisition. The call-to-action (CTA) drives traffic to KANZEN's website, leading to increased engagement and conversions through a strategic mix of education, impact, and branding.
